Members of Giddy Ink participated in the creation
of FBC while employed at Barefoot Inc.,
a BBDO company

Each year a different Procter & Gamble brand hosts
its exclusive Global Business Leaders Conference and invites its executives and their spouses to convene, plan and celebrate the year at a chic three-day event.

This invitation was created on behalf of this year's host, the Home Made Simple team. We used raw textiles like thread and layers of luscious fabrics to create an authentic home feel. Each piece was then printed on plush watercolor paper to convey an essence of luxury and sophistication. Nifty tabs
and pockets helped to organize the weekend's
many events.